The first and most critical step to an effective small business SEO campaign is choosing the right keywords to target. Over and over, I consult with business owners who choose keywords that are too competitive, too vague, or too small. Choosing the right keywords is
Navigating the world of social media can be a confusing task, and you might even wonder why you would even bother. You have an amazing business, your customers love your company, and your service is stellar, so why would you need to explore social media
For businesses living partially or entirely within the web, Google algorithm updates or new releases are anticipated events. Whether the anticipation is positive or negative, however, depends on the work a business has done to solve issues caused by any penalties from a previous algorithm,
Social networks are impossible to escape. Odds are that anyone you meet has a profile on at least one social network, and probably more. Much of our leisure time spent on the Internet is used by checking social networking sites, and this is where many
I’ve been an editor at Dmoz since 2000, and there is a lot of good and bad information and incorrect information on the internet. Now, DMOZ is generally pretty closed mouth about itself, but I’m going to try and address a few things to help
Determine Your Goals What exactly do you want your social media presence to accomplish for your business? Are you a brand new company looking to build brand awareness? Do you want to increase traffic to your website? Or maybe you’d like a way to better
Quite often I have need of a decent template for Joomla for one reason or another. While the default template works well enough, it’s lacks a certain style I’ve come to appreciate over the years. As such, when I need a quick and decent pre-made
Guest blogging is an exceptional link building practice that provides targeted, high-quality links in addition to lasting, mutually beneficial relationships. It’s also really, really hard to do, and nearly impossible to scale rapidly with any budget in mind. In other words, it’s pretty much exactly
Awesome video mashup made by Sam Applegate of http://www.ninja-creative.com completely independent of Google. Using Google Webmaster Help videos by Matt Cutts.
You might have heard the term “semantic analysis”, “latent semantic analysis” or even the terrifying “latent dirichlet allocation” (LDA) batted around in conversations with SEO company reps, or by SEO newbies who want to sound smart. It’s a moderately complex topic that’s strikingly undocumented from