Over the years we’ve had a lot of questions about the meaning of various internet marketing abbreviations and acronyms, so we decided to put a list together! It’s undoubtedly unfinished, so please, let us know if we’ve missed any. A/B Testing – In A/B
You don’t need SEO if your developers/designers did their job. – WRONG! This myth is more common outside of the SEO industry than in, but it doesn’t make it any more correct. I frequently see this argument in discussions where money and SEO are involved,
Trying to sell ballet slippers to 20-30 year old men is a bad idea. That’s pretty easy for anyone to understand. But when someone asks us who our target audience is, what do we say? Do we know the interests and demographics of the audience
Joomla Solution Source: http://magazine.joomla.org/issues/issue-august-2015/item/2815-googlebot-cannot-access-css-and-js-files-on Assuming that our template is called “mytemplate”, and as a rule all templates have a / css / directory, we will open the door through robots.txt to our CSS directory, or even all of our template directories. To do this we
Google’s Local Snack Pack Shake-Up: What You Need to Know Source: https://moz.com/blog/google-local-snack-pack-shakeup Local SEO has seen the biggest shake-up since Google launched their first local algorithm, Pigeon, just over a year ago. On Thursday, August 6th, people began to notice that the usual 7-packs that
You’ve crafted a massive post, full of detailed research and game-changing information. Your forehead breaks out in a cold sweat as your trembling finger reaches for the publish button. You quickly wipe your brow and take a deep breath… your post goes live. What happens
These days there are a lot of tools to get a free SEO analysis and site audit, the hardest part is knowing which ones are actually worth using. These are high level tools, as opposed to the more in depth technical tools such as the Screaming
For some reason I’ve still been seeing a lot of confusion relating to the mobile-friendly algorithm Google is rolling out on April 21st. Barry Schwartz at seroundtable highlighted the following tweet from the Google Webmaster team. @Jumzle The upcoming mobile-friendly change is for mobile users,
In enterprise and professional SEO, it’s crucial to keep a close eye on your backlink profile. Regardless of anything you may have read, backlinks remain the single largest search engine ranking factor. In a later post I’ll be covering why you should be monitoring your
The first and most critical step to an effective small business SEO campaign is choosing the right keywords to target. Over and over, I consult with business owners who choose keywords that are too competitive, too vague, or too small. Choosing the right keywords is