Google’s Local Snack Pack Shake-Up: What You Need to Know

Source: https://moz.com/blog/google-local-snack-pack-shakeup

Local SEO has seen the biggest shake-up since Google launched their first local algorithm, Pigeon, just over a year ago. On Thursday, August 6th, people began to notice that the usual 7-packs that frequently showed up in the search results for local businesses were suddenly replaced with 3-packs in the desktop search results. It initially wasn’t too alarming, but as the hours passed it was obvious Google had changed the face of local search in their search results.

The Insane Power of Online Reviews for Local Businesses

Source: https://moz.com/ugc/the-insane-power-of-online-reviews-for-local-businesses

As a business, you have few online allies more powerful than customer-written reviews.
You could say people trust reviews—but that wouldn’t even be the half of it.

The Complete Guide to Local SEO for Multiple Locations

Source: http://www.searchenginejournal.com/complete-guide-local-seo-multiple-locations/136203/

There are many ways to optimize your website for local SEO so you can be found for multiple locations. Just as there are many ways to optimize, so there are a variety of penalties lurking if you follow bad practices that go against Google’s guidelines.

Need Help Explaining Local Search? Use Pizza!

Source: http://searchengineland.com/need-help-explaining-local-search-use-pizza-227448

Many small business owners know that they need to invest in local search engine optimization (SEO), but most have no idea how it works — So columnist Greg Gifford came up with this simple metaphor to help explain it.