Category Archives: Marketing Tips

Marketing Abbreviations

Marketing Abbreviations and Acronyms

Over the years we’ve had a lot of questions about the meaning of various internet marketing abbreviations and acronyms, so we decided to put a list together! It’s undoubtedly unfinished, so please, let us know if we’ve missed any.   A/B Testing – In A/B

seo myths that need to die

SEO Myths That Need to Die

You don’t need SEO if your developers/designers did their job. – WRONG! This myth is more common outside of the SEO industry than in, but it doesn’t make it any more correct. I frequently see this argument in discussions where money and SEO are involved,

Data-Driven Persona Development

Data-Driven Persona Development

Trying to sell ballet slippers to 20-30 year old men is a bad idea. That’s pretty easy for anyone to understand. But when someone asks us who our target audience is, what do we say? Do we know the interests and demographics of the audience

keyword research tips

4 Tenets of Effective Keyword Selection

The first and most critical step to an effective small business SEO campaign is choosing the right keywords to target. Over and over, I consult with business owners who choose keywords that are too competitive, too vague, or too small. Choosing the right keywords is

hotel internet marketing

5 Hotel Internet Marketing Trends

Video One of the things people most want to see when they come to a hotel’s website is how everything looks — what the rooms like, how the grounds look, what kinds of view they can expect. Rather than simply showing pictures, why not create

DMOZ seo

Does DMOZ still have a role in SEO?

I’ve been an editor at Dmoz since 2000, and there is a lot of good and bad information and incorrect information on the internet. Now, DMOZ is generally pretty closed mouth about itself, but I’m going to try and address a few things to help

How to Do Guest Blogging

How to Do Guest Blogging: Guest Blogging Done Right

Guest blogging is an exceptional link building practice that provides targeted, high-quality links in addition to lasting, mutually beneficial relationships. It’s also really, really hard to do, and nearly impossible to scale rapidly with any budget in mind. In other words, it’s pretty much exactly

Using Keyword Research for Optimized Site Architecture

Using Keyword Research for Optimized Site Architecture

Site architecture and keyword research go hand-in-hand. Like, almost literally. If they were a couple, they’d be the kind that made you nauseous. You know, the newlywed ones that share a soda one sip at a time. And to get the most out of your

google penguin update

Google Penguin 2.0 Goes Live

Just a few hours ago reports started coming in that the Google Penguin 2.0 has gone live. You can read Barry Schwartz’s preliminary post about it at Additionally, an SEO subreddit is had a thread pop up with some pretty interesting comments so far